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Greatness is a decision. It must be chosen. And making that choice is a defining moment.


Intent: Axelerant is acknowledged as a preferred partner of record in media and testimonials.

Warning: Pursuing a partner of record requires focusing on specific customer types of particular industries to demonstrate intense competence. And though we might be able to serve many verticals, tightening our focus to a few before broadening to the next set forces us to make playbooks repeatable.


Anti-Enthusiastic Behaviors

  • Resistance to new active learning or coaching.

  • Resisting other-than-your-own techniques to solve problems.