Our Purpose

We genuinely believe that people are the secret to success, and by empowering them in ways that matter to them, we will create substantial value for our customers and positively impact the world.

Our Mission

By adopting an infinite mindset, operationalizing a Day 1 culture, and demonstrating our core values, we accelerate digital outcomes and scale with our customers as their preferred partners of record.

Digital Outcomes. Accelerated.

An Infinite Mindset

By the infinite mindset, consistency is more important than intensity and requires five essential practices.

Further, a Just Cause

A leader must have a clear vision of a bigger future state than the organization that inspires people to work to lead in an infinite game. This Just Cause, our purpose, provides sustained motivation beyond immediate rewards and encourages us to keep playing the infinite game.  

Build Trusting Teams

Trust is at the heart of the organizational performance. When there is a lack of trust, employees feel forced to lie, hide information, and avoid asking for help when they need it. This prevents real problems from surfacing. 

A Safe Space is an environment where people feel safe to be vulnerable, admit mistakes, and ask for help with the confidence that the team will support them. Leaders must continuously and actively cultivate our Safe Space.

Find Worthy Rivals

While a finite game makes us see competitors as opponents to be defeated, an infinite game helps us understand them as Worthy Rivals, who help us become better players.

Worthy rivals can be organizations that do something as well as or better than our organization. They could have a superior product, higher customer loyalty, or better leadership. In an infinite game, more than one player can do well simultaneously.

Prepare for Existential Flexibility

Existential flexibility, or embracing trends, is an infinite-minded leader's capacity to create an extreme disruption in strategy or product to advance the Just Cause better. This happens when the company is already successful.

Great leaders continuously scan the horizon for opportunities and ideas to better promote the Just Cause. While a finite-minded leader thinks the risk is not worth it, an infinite-minded leader sees that staying on the existing path is a more significant risk.  

Find the Courage to Lead

The Courage to Lead is a willingness to take risks for the good of an unknown future. It takes Courage to Lead to operate at a higher standard than the law and casual ethics where Continuous Improvement and Accountable Transparency go beyond others.

Courage to Lead is not just about our actions; it all has to do with our perception of how the world works, rejecting shareholder supremacy, and having an infinite mindset.

It's Always Day 1

Amazon's Day 1 mentality inspires Axelerant as our means always to remain relevant to everyone we interact with and influence.

True Customer Obsession

Customers are always dissatisfied because they know more is possible, despite saying they’re happy and business is excellent. Staying in Day 1 requires us to experiment patiently, accept failures, plant and protect ideas, and double down when we see excited customers. A customer-obsessed culture best creates conditions where all of these aspects happen.

E.g., Define our understanding and fit for what we'll say yes to do; Create a framework to evaluate opportunities to help us say no; Be customer-obsessed through clarity on why, what, and how we do it.

Resist Proxies

Don't settle for what works now; continue monitoring outcomes, and adjust how things get done for the most desired positive result. Challenge the status quo and express disagreement with ideas. By sharing your differences more freely, you are choosing to make Axelerant better.

E.g., Performance management aligns with desired outcomes; People know how they contribute; Just enough process for desired outcomes.

Embrace External Trends

When we ignore trends, especially those being asked, talked about, and written about, we're actively choosing to become irrelevant. By challenging the status quo, we're embracing the future.

E.g., Build awareness of now and potential; Identify critical trends to focus on; Define experimentation structures; Solicit feedback from teams.

High-Velocity Decision Making

As many decisions are reversible, we use a lightweight decision framework to make feedback-driven, good-enough decisions. And, instead of a majority consensus, we'll disagree yet commit towards keeping us moving forward and course-correct quickly when wrong.

E.g., Create a generalized, organization-wide decision-making framework; Define impact-based decision timeframes for localized or organizational-wide reversible decisions; Define default allowable decisions.

Our Core Values & Traits

Enthusiasm

Self-Management

Quality

Continuous Improvement

Kindness

Relationships First, Results Second

Fulfillment

Humility

Openness

Trusting Candor

Accountable Transparency

Effective Outcomes