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Greatness is a decision. It must be chosen. And making that choice is a defining moment.

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Intent: Axelerant is acknowledged as a preferred partner of record in media and testimonials.

Warning: Pursuing a partner of record requires focusing on specific customer types of particular industries to demonstrate intense competence. And though we might be able to serve many verticals, tightening our focus to a few before broadening to the next set forces us to make playbooks repeatable.

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  • Align meetings by purpose and share notes before the meeting.

  • Be on time to demonstrate respect for the people attending.

  • Casually enjoy the first minutes before getting focused.

  • Default to asynchronous conversations to avoid timezone and work timing conflicts.

  • Don’t wait for others to show or repeat things for latecomers.

  • Leave the meeting when it’s no longer relevant to you.

  • Only invite relevant people to meetings.

  • Video is not required, but encouragedon by default, communicate your reasons when not possible.

  • When ending a meeting, summarize the salient points and calls to action.

  • Work towards unblocking decisions or systems asynchronously.

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