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Greatness is a decision. It must be chosen. And making that choice is a defining moment.


Intent: Axelerant is acknowledged as a preferred partner of record in media and testimonials.

Warning: Pursuing a partner of record requires focusing on specific customer types of particular industries to demonstrate intense competence. And though we might be able to serve many verticals, tightening our focus to a few before broadening to the next set forces us to make playbooks repeatable.


When we value kindness, we dwell on inclusivity, accessibility, and doing what’s right. It implies that ego and envy have no place in our interactions. Kindness is about having someone’s best interest at heart, whereas being nice is about being liked. Further, kindness means we value people over process and performance, psychological safety over chasing numbers, and frequent feedback over our people through assistance with operational guidelines and defined performance standards. We prioritize psychological safety and frequent feedback over worrying about not being liked.