Greatness is a decision. It must be chosen. And making that choice is a defining moment.

Being Axelerant is about why we’re at Axelerant, what we’re going to accomplish together, and providing boundaries and expectations of how we’ll do so to define Axelerant’s Best Interest.

The purpose, mission, values, and principles shared within Being Axelerant are always at the top of our minds to make decisions and act in representing Axelerant. These aspects are our minimally acceptable standards that every Axelerant team member demonstrates or does not work against in being accountable, capable, and coachable people who work well with others.

Because Being Axelerant is the sole authority over our everyday actions or mindsets, there is no separate code of conduct, mutual work agreement, or other guidelines to prevent ambiguity or confusion. And it’s okay when the time comes that we disagree or move on. We’re grateful for the shared journey in making Axelerant better for our peers, clients, families, and communities.

Table of Contents

Our Purpose

The top reason why we’re here.

We empower people in ways that matter to them to create substantial value for our customers and positively impact the world.

Our Mission

The topmost outcomes we’re working together towards.

We accelerate digital outcomes and scale with our customers as their partners of record.

Learn more about being a partner of record.

Our Mission Slogan

Digital Outcomes, Accelerated.

Our Strategic Goals & Organizational Objectives

Axelerant's future growth and sustainability are guided by aspirational goals which cascade through the organization as actionable objectives tracked in Leapsome.

Empowered team members.

FY25 Axelerant's team member retention amongst top peers.

Intent: Ensure ready capability and capacity for customer projects by demonstrating people care.

Partner of record.

FY24 Axelerant is recognized as a top industry partner.

Intent: Axelerant is acknowledged as a preferred partner of record in media and testimonials.

Warning: Pursuing a partner of record requires focusing on specific customer types of particular industries to demonstrate intense competence. And though we might be able to serve many verticals, tightening our focus to a few before broadening to the next set forces us to make playbooks repeatable.

Healthy profits.

FY26 Axelerant has a 1-year financial operating runway.

Intent: Axelerant has the cash assets to support operations outside the deal pipeline for two years.

Positively impact the world.

FY24 Axelerant is publicly acknowledged and respected for its knowledge contributions.

Intent: Axelerant is acknowledged as an influencer in media and testimonials.

Our Values

Values define a person’s principles or standards of behavior that shape our mindsets and determine our actions. We share our intent and context for Axelerant’s values to help us better understand our unwavering expectations for every team member, regardless of their role.

Enthusiasm

When we value enthusiasm, we avoid lethargy, status quo, wilful inaction, sabotaging another’s action, and similar behaviors demonstrating apathy or dullness. Further, enthusiasm means we value learning over being comfortable, action over detailed planning, quick decision-making over dwelling on details, and failing fast over getting everything right.

Examples of Enthusiastic Behaviors

Kindness

When we value kindness, we dwell on inclusivity, accessibility, and doing what’s right. It implies that ego and envy have no place in our interactions. Kindness is about having someone’s best interest at heart, whereas being nice is about being liked. Further, kindness means we value people over process and performance, psychological safety over chasing numbers, and frequent feedback over worrying about not being liked.

Examples of Kind Behaviors

Openness

When we say we value openness, we always think about the visibility of our work and its impact on others. It means that we lean towards making all information available and accessible to the relevant people appropriately. Openness also means questioning when something should be private due to sensitivity or personal nature and whether it should be internally public.

On the flip side, openness also means being open to all feedback and ideas and considering them critically to make Axelerant a better place. Further, openness means we value overcommunication over not disturbing people, clarity over playing it safe, honest feedback over causing worry, and public channels over private conversations.

Examples of Open Behaviors

Axelerant’s Domain Principles

We work together in many ways, and each manner has its expectations of desired behavior shared below.

Decision Making

We intend for timely, good-enough decisions at Axelerant.

Enjoyable Customer (External & Internal) Experiences

We look to consistently provide great experiences that matter to our clients and peers.

Feedback

We ask for, give, and receive feedback.

More at Feedback, Asking for, Feedback, Giving, and Feedback, Receiving.

Freelancing

We’re open to your other work that does not conflict with Axelerant’s best interests.

Getting Things Done

Focus on getting the most relevant tasks done first.

Meetings

Get together respectfully.

Welcoming–Diversity, Equity, and Inclusivity

Be a globally aware team.

More at Diversity, Equity, and Inclusion.

Unacceptable Behavior

Axelerant team members act per https://axelerant.atlassian.net/wiki/spaces/OA/pages/1447493744/Being+Axelerant#Our-Values-and-Principles, and when not, Exceptional Situations are the consequence. Axelerant has zero tolerance for breaches of our values, professional ethics, Safe Space violations, and these non-inclusive behavior examples.

Report violations as soon as feasible.

Anti-Enthusiastic Behaviors

Anti-Kind Behaviors

Anti-Open Behaviors

References