Social Media Usage
At Axelerant, we believe in being authentic and expressive. Your personal social media accounts are yours to use and reflect your views. However, it’s important to remember that what you post publicly can influence Axelerant’s brand and culture—intentionally or not.
We trust our team members to represent themselves—and by extension, Axelerant—with responsibility, care, and alignment to our values of Enthusiasm, Kindness, and Openness.
For clarity, just as Axelerant doesn't tolerate racist, sexist, or demeaning behavior, we will not tolerate it on your personal social media accounts, as doing so is a breach of professional ethics. Your publishing such materials may lead to your being released from Axelerant.
Why It Matters
Our team members reflect Axelerant’s culture and values, even outside work hours. Maintaining a respectful, inclusive, and professional online presence helps preserve a safe and welcoming environment for everyone—inside and outside the company.
Be Mindful When Posting About Axelerant
If you share something online related to Axelerant, ask yourself:
“Would we be comfortable sharing this from our official channels?”When referencing the company, clearly identify that you are speaking on your own behalf, not on behalf of Axelerant.
Please avoid using “we,” “our,” or “us” when referring to the company unless you're authorized to speak officially.
General Expectations
Use thoughtful judgment when referencing Axelerant in any public or social media content. Before posting, ask yourself: Would I feel confident if this were shared on our official company channels?
Avoid posting content that contradicts our values. Just as Axelerant doesn’t tolerate racist, sexist, discriminatory, or demeaning behavior, we do not support such content being published on personal accounts. Posting such content may result in disciplinary action, including separation from the company.
When in doubt, lean into kindness. Consider how current events might impact others and opt for sensitivity over humor, especially when issues may still feel raw or personal.
Professional Ethics Apply—Always
Axelerant does not tolerate content that includes or promotes:
Discriminatory language or behavior (based on race, ethnicity, gender identity, sexual orientation, disability, age, religion, etc.)
Harassment, demeaning remarks, or personal attacks
Inappropriate or offensive humor
Content that goes against our values of inclusion and respect
Publishing such content—even on personal platforms—may result in disciplinary action and review in accordance with our policies.
Axelerant's Social Media Guidelines
Do’s
✅ Identify yourself clearly by name and, when relevant, your role at Axelerant. This builds credibility and transparency.
✅ Make it clear you speak for yourself, not on behalf of Axelerant. Avoid first-person plural language like “we,” “us,” or “our” unless officially authorized.
✅ Take personal responsibility for anything you publish, whether it's a tweet, blog post, or forum comment.
✅ Ensure consistency between your online presence and how you represent yourself professionally within Axelerant.
✅ Follow copyright and fair use laws. Always link to or cite your sources where applicable.
✅ Respect privacy and boundaries—yours and others’. Be especially sensitive when discussing politics, religion, or personal matters.
✅ Add value. Share thoughtful perspectives, helpful insights, or relevant expertise that reflects positively on you and the Axelerant brand.
✅ Celebrate others' work and contributions. Amplifying meaningful and respectful content supports our community.
Don’ts
🚫 Don’t share confidential, proprietary, or internal information. If you're unsure, it's better to check or stay silent.
🚫 Don’t share content that violates others’ privacy or uses offensive language, including slurs or jokes based on race, gender identity, sexual orientation, disability, age, religion, or other protected characteristics.
🚫 Don’t cite or refer to Axelerant’s clients, partners, or vendors without explicit approval. Doing so could lead to legal consequences. Refer to our [Confidential Information] policy for more.
🚫 Don’t use Axelerant’s official social media accounts for personal interactions or to express individual views.
🚫 Don’t assume anonymity protects you. Even posts shared anonymously or under pseudonyms can often be traced back to you.
🚫 Don’t use your platform to post vague, misleading, or overly aggressive content. Choose language that is respectful and constructive.
When in Doubt
Pause before posting.
Consider the broader impact.
If you’re unsure, ask the People Care team or refer to the Confidential Information policy.
Let’s continue creating a safe, inclusive, and respectful digital presence—just as we do at work.